Job Summary
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Company
italki
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Location
Shanghai Shanghai, China
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Job Type
Full Time
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Salary Range
20,000-30,000 RMB
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Number to Recruit
1
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Job Reference Code
J2000389
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Brand Campaign Manager
italki is a global language learning community that connects students and teachers for 1-on-1 online language lessons. At italki, we believe that human interaction and cultural sharing are the best way to become fluent in a foreign language. With over 5 million students and 10,000 high-quality teachers teaching more than 130 languages, italki helps everyone with their personal journey to fluency.
We’re looking for a big-thinking, curious Brand Campaign Manager to bring the italki brand story to life in the Shanghai office. Our business is unique in that we cater to a vast audience across the world, from beginners to seasoned polyglots. Our community of learners come from all walks of life and may have different motivations, however one thing connects us all - our passion towards languages. It’ll be your job to craft stories and develop campaigns that reach our diverse audiences.
We’ll need big ideas, for sure, but only if it’s combined with a “make-it-happen” mindset. In this role, you will plan, coordinate, implement and oversee various marketing campaigns on a global scale. You will partner with Regional Marketing colleagues to localize our centralized brand campaigns. Your duties will include hiring and briefing external agencies and freelancers, monitoring and assessing campaigns, and measuring the ROI of campaigns. You will work closely with the Head of Branding on designing programs to better reach our students. You will frequently write engaging copy, telling the ‘story’ of products, for various marketing channels.
Good ideas can come from anywhere and you know how to make the work better through thoughtful and collaborative feedback. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.
Responsibilities:
1. Collaborate with Product and Marketing teams to assess market opportunities and create business cases for new products, and develop product positioning and messaging that resonates with our target buyer personas
2. Develop go-to-market plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the adoption of the product by existing customers and the acquisition of new customers
3. Work with Creative Operations to develop assets to target different language learning users
4. Work with the Teacher Success team to market and grow our teacher base globally
5. Follow and analyze market trends to position products
6. Identify key areas of growth and develop strategic and tactical plans
7. Communicate the vision and value of new products to the regional marketing teams and develop assets that facilitate the selling process
8. Craft compelling messages across marketing channels (landing pages, ad campaigns)
9. Test marketing product features, releases and ad copy
Qualifications:
1. A bachelor's degree in marketing, communications or related field is a must.
2. 5+ years of experience working in e-commerce is a must.
3. Critical thinker with strong problem solving skills
4.Exceptional project management skills and communication skills are essential
5. Experience working with global campaigns and localizing for different markets is a must
6. Ability to manage multiple campaigns running at the same time.
7. Analytical mindset
8. Fluent in English and another language
Plus
1.Proven work experience as a Product Marketing Manager, Brand Manager or a similar role
2.Background in design and copywriting is a plus
3.Experience in market analysis
4.Familiar with product marketing tactics (e.g. integrated marketing campaigns)
5.Working knowledge of web analytics tools (e.g. Google Analytics)
6.Excellent communication skills
7.Keen eye for detail
8.Analytical mind and strong quantitative skills
9.Love for languages
Benefit:
Reasons to Join
We are a global business company!
International workspace.
Central, downtown location
Great medical insurance
15 paid personal days per year
Yearly team travel
Travel Benefit
Technology Benefit
Study Benefit
Fitness Benefit
Language learning credits every month
Opportunities for career advancement
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