A New Limited-time Pop-Up Store Debuts on Wangfujing Street

Citizens take pictures inside the store.[Photo via The Beijing News]

A new trendy pop-up store for New Year's gifts recently made its debut on Wangfujing Street. The store is created by Beijing's municipal-level souvenir platform "Beijing Youli". The pop-up store will be open until February 4, 2024.

Upon entering Wangfujing Street, you will be greeted by a massive red gift box-shaped pop-up store in the front of Beijing Department Store. Inside the store, you'll find unique New Year's gifts on display, along with a specially designed interactive wheel named "The Dream Station" (幸运转轮) for visitors to capture the moment.

Citizens visit "Beijing Youli"'s limited time pop-up store.[Photo via The Beijing News]

The "Central Axis Tea Book" (中轴茶书) tea gift box made in collaboration between "Beijing Youli" and Jinghua, a famous tea brand in Beijing, is the main product in this year's New Year's gift collection. The "Central Axis Tea Book" features seven magnificent buildings along Beijing's Central Axis, closely intertwined with seven varieties of Chinese tea. The gift box also comes with a tea book in both Chinese and English versions.

The cultural and creative series of Wangfujing Dream Factory emphasizes practicality and fun, featuring plush toys and eco-friendly products, among others. In light of the upcoming Year of the Dragon, Wangfujing Dream Factory's "Golden Dragon and Dancing Lion" (金龙醒狮) series of Chinese New Year-themed products are also presented in the pop-up store.

The pop-up store offers Beijing Silk Figurines for sale.[Photo via The Beijing News]

Citizens shopping from the selection[Photo via The Beijing News]

The products introduced in this limited-time store emphasize innovation while preserving the heritage of Beijing's time-honored brands. Additionally, there are fridge magnets featuring Beijing elements such as vintage mailboxes, Beijing roast duck and candied hawthorns, allowing consumers to immerse themselves in the Beijing flavor while inside the store.

(Source: The Beijing News)