New Shopping Malls in Beijing Bring More Than New Gift Ideas

Recently, several new shopping malls have opened in Beijing. As the Chinese New Year is drawing near, it's an ideal moment to explore these new shopping spots and pick up some souvenirs for the upcoming Year of the Loong!

WFJ XIYUE

WFJ XIYUE is a nine-story complex that houses a diverse range of brands. It currently has over 160 brands, covering various sectors such as retail, catering, and entertainment. Stepping into the B1 and B2 floors, you'll find a Y3K-style immersive aesthetic space named "XY Toutiao", which creates a futuristic setting of "Beijing 3,000 years from now". In addition, there's an entrance to the Metaverse experience named "Yuan Shikou", which also offers a blend of traditional Beijing elements waiting for you to explore and capture.

This shopping mall comprises one underground floor and three aboveground floors, featuring eight first stores and exhibitions in Beijing, nine regional first stores, and three premium concept stores. It encompasses various sectors, including dining, lifestyle, and home retail, among others. In addition to retail and dining, the mall also houses a collection of culturally rich displays, along with popular Internet-famous bookstores and fashion concept stores.

The Urban and Rural Shopping Center has recently opened to both old and new customers with a fresh new look. The renovated shopping center retains its key sections, including gold jewelry, women's fashion, footwear, apparel, and cashmere products, while adding a children's amusement area covering nearly 1,000 square meters on the second floor. It has also introduced educational and training programs like fine arts and roller-skating, catering to the needs of family customers. The underground floor maintains the distinctive charm of this shopping center, accommodating around 20 to 30 of Beijing's time-honored food brands.

Wangfujing Outlets UP TOWN

Wangfujing Outlets UP TOWN has recently celebrated its grand opening. The mall leverages the unique architectural design of the inner-street center garden on the ground floor to create a fresh leisure area perfect for having coffee in the daytime and a drink at night. UP TOWN has also brought in brands such as Yangtuogongshe Parent-child Experience Center, the Century Star Ice Rink, and Beijing's inaugural 1000-square-meter Toy Warehouse, making it a fantastic destination for family leisure and entertainment.

For the convenience of customers, the shopping center has also launched a complimentary shuttle service connecting to Songjiazhuang subway station. The departure times are as follows:
From Songjiazhuang subway station:
10:00, 11:00, 12:00, 12:40, 14:00, 18:00, 19:30 and 20:30

From UP TOWN:

13:30, 15:30, 19:00, 20:00 and 21:30

(Source: WeChat official account "Wenlv Beijing")